Optimize ROI of your conference booth with the power of AI
Empower your marketing strategy with actionable insights and analytics
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The problem
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Companies invest a huge percentage of their annual marketing spend by hosting a booth at a conference, once or multiple times a year.
When you add up booth space fees, exhibit expenses, creative costs, travel and expenses, you may be spending $50,000 to $500,000 or more on average per show/convention, and that’s even before sponsorships.
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But how does your company know whether you are getting their best possible return on investment for such an on-site marketing presence?
The solution
Powerful solutions for enhanced conference performance
Our suite of advanced tools and services empowers your company to maximize its conference performance and achieve outstanding results. With our comprehensive range of solutions, we provide you with the necessary tools to enhance your booth's impact, attract attention, and generate valuable leads.
Metric selection
TAILORING DATA TO YOUR OBJECTIVES
We collaborate with you to identify the most relevant metrics we should track aligned with your business objecitves. By understanding your goals, we ensure that our data collection process focuses on the key insights needed to evaluate your booth's performance and return on investment.
Data collection
DETAILED INSIGHTS FROM EVERY ANGLE
Utilizing state-of-the-art IoT technology, we collect precise and relevant data from the booth, attendees, and every square meter of the booth's surroundings. This comprehensive data gathering allows us to capture valuable insights that reflect the complete picture of your booth's impact.
Customized ranking
UNVEILING ACTIONABLE PRIORITIES
Using advanced Machine Learning algorithms, we analyze the collected data to generate a customized "goodness" ranking. This ranking highlights the performance of your viewers, visitors, and in-booth meetings, enabling you to identify areas of focus and make informed decisions about your investment.
Deliverables & strategies
ACTIONABLE INSIGHTS FOR IMPROVEMENT
Our deliverables include a comprehensive report with actionable insights and strategies to enhance your convention program. We provide you with practical recommendations that help optimize your booth's design, layout, and location, maximizing your return on investment. Additionally, our clients often share their valuable insights with show organizers to discuss the overall relevance of conventions to their business.
Comparative
analysis
UNCOVERING COMPETITIVE ADVANTAGE
​Our data analysis, based on the information generated by strategically placed IoT sensors, enables us to perform comparative and competitive analysis. We evaluate the business generated by the design, layout, location, and environment of your booth, identifying opportunities for optimization and ensuring that you achieve the best possible return on investment.
From data-driven analytics and customized metrics selection to innovative booth designs and strategic marketing strategies, our expert team is dedicated to helping you unlock the full potential of your conference presence. Partner with us to elevate your brand, engage your target audience, and achieve unparalleled success at every conference you attend.
